The annual strategic planning process at his organization resembled an exotic ritual put on for show. “No one is exactly sure why we do it, but there is an almost mystical hope that something good will come out of it.”
(CEO to McKinsey Consultants)
An annual ritual school administrators and school district stakeholders schedule for the summer is the writing of a district’s mission statement and a strategic plan to implement those goals and values. The ritual takes place at a local conference center, where school district administrators, boards of education, selected members from the school community, and a professional facilitator, gather together for a weekend designed around writing a formal statement of educational values and goals and a strategic plan to implement written goals and practices. This ritual takes on greater importance when a new Superintendent arrives in the district. His or her promised goal in their interview was setting a new vision and mission for the district.
The attraction of central offices to the mission writing exercise is twofold: First, it is a practice that private industry has adopted. The new generation of Superintendents has traded in their instructional leader mindset for a new CEO, master of the universe mindset. Second, it is an excellent exercise in bringing the school community together to discuss and codify educational values and goals.
Stakeholders involved in the process always leave with the feeling they have contributed something special to their district. The two difficulties with both understandings are twofold: first, the private sector has abandoned the writing of mission statements and strategic plans a decade ago; and second, rarely if ever to the educational values and goals written at that weekend retreat become operationalized in main offices and classrooms.
In my recent book, Living Up to Your School Mission Statement[1], I have described in great detail why schools fail to live up to the goals and values written in their mission statements. What follows is an abbreviated version of the reasons why school mission statements and strategic plans fail to become actualized in main offices and school classrooms.
The Failure of Strategic Planning
Reason #1: The assumption that the future is certain and predictable
Strategic plans are written with the assumption that the future will resemble the past. No matter how rational the planning process is carried out in central offices when the plan arrives at the building level, principals experience Mike Tyson’s analysis of planning: “Everybody has a plan until they get punched in the face.” When the school bell rings on the first day of school, the metaphorical punches start flying.
Reason #2: Planners are detached from reality
The stakeholders that attend the two-day strategic planning retreat are detached from the reality of the organization they are planning for. Those participants housed in a relaxed retreat setting rely on hard data—test scores, attendance records, grades, budgets, and behavioral data—with little attention to soft data—interviews, observations, meeting minutes, surveys, photographs, and student notebooks. Basing a plan on what is measurable leaves out the all-important human variables that will make or break the implementation of the plan.
Reason #3: That a strategy can be formalized
The act of planning assumes a logical progression of established managerial steps that will achieve an agreed-upon outcome. In school building offices, however, administrators are continually drawn into situations that require creativity and intuition to resolve. Planning maintains in place organizational processes and categories. Creativity on the other hand creates categories and rearranges established ones.
What all three reasons point to is the distinction between two types of school administrators: categorical and nuanced managers. Categorical managers try to manage by the book, even though the book or plan lacks: clear objectives; buy-in from stakeholders; alignment with other district goals; and resources to implement the plan.
Before implementing a plan, nuanced managers read the room first. What is the actual situation they are becoming involved in and, most importantly, do they have all the organizational tools necessary to orchestrate the desired changes outlined in the plan? Nuanced managers are adaptive information manipulators, opportunists, and organizational architects. Their outcomes may not be according to plan, but, there will be outcomes, ones that make collective sense to those charged with implementation and will advance a mission-driven goal.
The Failure of Mission Statements
The failure of school administrators and teachers to live up to mission-established goals and values falls into two categories: the mechanical and the philosophical. Listed below is a summary of both categories.
Systemic Problems
If you have seen one school mission statement, you have seen them all
No matter the where, the when, the who, and the how of the strategic planning retreat, all the stakeholders will write a mission statement composed of the same educational goals and values: critical thinking, life-long learning, pursuit of excellence, success in a global economy, respect for diversity, develop well rounded, confident and responsible individuals, provide positive, safe, and stimulating environments. I could go on, but, the mechanical problem what these bundles of educational abstractions is what they mean and how those meanings translate into classroom practices.
They sound nice and please everyone
Any declaration of purpose by an organization assumes that those in charge of implementation will do this rather than that. In these planning sessions, it is never determined what the this is or what the that is. No mission statement should appeal to everyone. They should reflect choices in what an organization finds important and where it wants to go. It should inspire some groups and put off other groups. In these planning sessions, the tension between different goals and values is avoided by ignoring the differences in each goal and value and attending to their similarities.
Philosophical Problem
The leading problem with mission statements and strategic plans is the failure on the part of stakeholders to grasp the fact that the schools they send their children to and the schools they work in each day are in fact, institutions. Institutional-based organizations are compliance-based, whose efficient operations rely on standardization, quantification, accountability, and falling in line. The national, state, and local rules, regulations, and policies governing schools—standards, race to the top, no child left behind, accountability—have all installed in schools’ goals and values that are opposed to growth-based goals and values written into school mission statements: flexibility, individualization, responsibility, inventiveness, optimization.
In addition to governing bodies mandating that schools pursue institutional goals and values, private entities, particularly the testing juggernauts —Educational Testing Service (ETS); American College Testing (ACT); American Council on Education (GED); The Carnegie Foundation (Carnegie Unit); and College Board (SAT/AP)—infuse in our classrooms a pedagogy that gives up on deeper learning in exchange for memorization of right answers and a narrowed curriculum aligned with the contents of standardized tests.
Ellen Condliffe Lagemann, Harvard Faculty Dean, made the following observation about the condition of schooling in this nation: “One cannot understand the history of education in the United States during the twentieth century unless one realizes that Edward L. Thorndike won and John Dewey lost.” This observation goes to the heart of what is so wrong with school mission statements. All school mission statements proclaim they are pursuing John Dewey’s aims—students learn through active participation and problem-solving. These same aims, however, are housed in schools designed to implement Edward Thorndike means—grades, credits, testing, and vocations. Although for over a century school administrators and teachers have tinkered with Deweyan utopian pedagogies—as evidenced in their mission statements—at the end of the school day, most students experience the daily grind of Thorndike’s administrative systems.
So…if not mission statements or strategic plans, then what? In reading many critiques of mission statements, the one that applies best to schooling was stated in a recent interview with Warren Buffett. Although he was not directly addressing the value of mission statements, he was responding to businesses captivation with the analysis of data. In my next blog I will describe Buffett’s problem with solely focusing on numbers. His approach to investing looks past the numbers to the what, why and how of the companies he is looking at—what he terms the value of simplicity. In my next blog I will apply Buffett’s value of simplicity to how schools should authoring their educational mission.
[1] (Jones, A. C. (2021). Living up to your school mission statement : reforming schools from the inside out. Rowman & Littlefield, an imprint of The Rowman & Littlefield Publishing Group, Inc.)